Utilizing search engines to send traffic to your website is one method of how to make money online and may also be called search engine optimization or SEO. There are many other techniques to get visitors other than using search engines, such as forums, blogs, content syndication, article directories, classified ads and many more.

When I refer to search engines, I mean Google or Yahoo or MSN or other search engines. Google, however, is by far the most widely used search engine with approximately 80% of all search engine traffic.

Google ranks or prioritizes pages of a website and not the website altogether. It's very important for you to understand this especially if you desire to grasp how to make money online. A website could have hundreds of unique pages and Google would read each page and make a decision about the content of that page and whether that page ought to come up when someone does a search.

The words someone types into the Google search bar or any search engine's search bar is considered a keyword or keyword phrase. The results of this search are based on the keyword terms and are determined to be relevant by Google. Google determines this by crawling the millions and millions of web pages in cyberspace and seeks out content pertinent to the keyword search terms.

The results are also known as SERPS or search engine results pages. Within the SERPS are two kinds of results. There are the free organic results in the left center of the page and the paid or sponsored ads on the right side and sometimes at the top placed above the organic results.

The paid or sponsored ads are actually zero cost to the advertiser until a person clicks on the ad. The advertiser is then charged a fee for each click. This is called pay per click advertising or PPC and the advertiser has bid for placement on the page.

Interestingly, the lowest rate per cent of clicks are the paid ads on the right then the paid ads on the top get a few points more but the free organic ads get the highest clicks on average. You can, however, get a paid ad on the page reasonably quickly for a cost but the organic ad placements especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll discover as you learn how to make money online.

Google loves content and will reward you with excellent rankings in the SERPS. Google also loves back links. This just means that when other websites are linking back to your site Google thinks your site is popular and relevant and will reward you in the SERPS for this too. The more established the site linking back to you the better Google likes it.

Probably the simplest way to get content on the internet and get a high ranking in the SERPS for free is to write an article around a certain keyword, as long as it's not too general of a keyword or too competitive, and then publish to a high authority article directory like Ezine Articles.

You will place a link to your website in the resource or bio box in the article directory so targeted prospects can find you.

One additional benefit to publishing on a high ranking article directory is that other website owners will eventually link back to your article and you'll be earning back links.

You now know how to make money online using the search engines so go and create content and grow back links to your website.

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