Great Ideas To Get More Customers Launching Membership Sites
What is a membership site?
A membership site provides information or services to those visitors who signup and pay to become a member. Some membership sites charge their members on a monthly basis, while other have a single fee. Once someone becomes a member, depending on the owner's set up, they are automatically billed each month. Those who sign up to become members have access to member's only information, benefits or discounts provided by the site owner ..
Information Strategy
If you have access to articles about a certain subject there are different ways you can go about starting a membership site and making extra money from that knowledge. You can set up a blog like website where people can access, for a fee, to access advanced information updates from your website.
You can also set up an informative site where members have a way to contribute with their own knowledge of the chosen subject. This reinforces the sense of belonging which increases the retention.
You don't have to be a permanent presence either. Just let your members know that you will be available X amount of times a month or week from say 12pm to 2 pm to answer questions... you get the idea. Another option that won't require a set time commitment of you is to create a forum where you can manage your time to help members as you can.
If you are not an expert but intend to learn about a particular subject, develop a certain skill or even learn how to speak a foreign language, you can become advocate for people who have the same interest. Call a few experts in your area of interest, record keynote and make it available to your members.
Exclusive Benefits
Offer more information of your products to members at a special price. For instance, if you have a fellow business owner who sells a product your members would find useful, see if you can set up a special deal for your members only. Most business owners will accept since there's zero upfront cost for them.
Do you offer a service or know someone who does? Again offer your members a discount created specifically for them.
Affiliate Offers
Affiliate marketing is another way to generate revenue from membership websites. If you promote products as an affiliate, be sure to include those promotions in emails and posts to your members. As with the previous money-making option, you might even be able to set up a discount just for being a member or give them an added bonus of your own when they purchase through your affiliate url.
If decide to add affiliate offers to your website, make certain the discounts you're offering is related to your main subject and valuable to its members.
Once you have decided which model your prefer, you need the right resources. There is vast information around on how to start a membership site all the way to upscale hosted applications. Sites like iLearn Online Marketing or My Membership Empire have vast training courses, membership site blueprints and materials.
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